# Journey Maps

> Time-of-day mental model. One per critical persona/loop.

## J1 — Maya (P1) — Morning founder loop

```
07:30  Wake. Coffee.
08:00  Stand-up with self. Opens iTerm.
08:01  `lycato morning`
        ├─ sees: 1 obligation overdue, balance dropped 11%,
        │   1 inbox item from yesterday, daily-digest draft ready
        └─ feels: oriented in <30 s, no surprises
08:05  `lycato inbox triage 003`
        ├─ heuristic suggests "obligation"
        └─ founder moves file into decisions/ or marks done in WHEN.md
08:10  Sees daily-digest diff. `git diff journal/daily/2026-05-19.md`.
        ├─ provenance markers point at WHEN.md + money/ledger/2026-05.md
        ├─ founder edits one line. `git add -p && git commit`.
        └─ feels: in control, not blindly accepting
08:20  Opens cockpit briefly to glance at Memory page.
        Confirms last-touch on Acme is recent.
08:25  Closes laptop. Goes to build.

       ── focus block ──

13:00  `lycato operator investor-update --month 5 --year 2026`
        ├─ deterministic financials computed; agent drafts sections
        ├─ founder reviews diff, edits Asks (specific intros), commits
        └─ ready to send Monday
17:30  `lycato cockpit` for the weekly walkthrough with cofounder. Theo
       reviews the Review page on his iPad and approves the branch.
```

Pain reduction vs status-quo: ~3 hours/week saved. No SaaS hopping.

## J2 — Theo (P2) — Cofounder approval, no git

```
        Email notification (planned 0.2.x): "Branch
        proposal/investor-update-2026-05 is awaiting review."
12:00   Opens cockpit on iPad. URL is a Lycato hosted instance for
        the company.
12:01   Review tab loaded. Sees branch with HIGH risk badge (investors/
        path). Sees 2 changed files, last commit message, list of
        policy reasons.
12:02   Taps the file path in the diff viewer (planned 0.2.x for
        cockpit; CLI works today via `lycato review` + git diff).
12:05   Edits the Asks section directly in cockpit (planned 0.2.x).
12:06   Taps "Approve". `.founder/reviews/proposal-investor-update-2026-05.yml`
        recorded with Theo's name.
12:07   Theo done; never touched git.
```

Today's reality (v0.1.0): approval button exists; inline diff viewing
+ inline edit are 0.2.x scope. We surface this gap explicitly so the
roadmap reflects the journey.

## J3 — Aman (P3) — Migration from DIY Obsidian + Claude Code

```
Day 0  Reads pitch. Clones repo. Runs `npx @lycato/cli init --demo`
       in a fresh folder. Inspects file layout — recognises GBrain
       echo immediately.
Day 0  `lycato import notion ~/Downloads/My-Workspace-Export-2026-05/`
       — sees memory/projects/ and memory/topics/ populated.
Day 0  `lycato keys set ANTHROPIC_API_KEY sk-...` (already had key).
Day 1  `lycato operator content-queue` — sees 4 drafts, edits 2,
       approves slug for blog post.
Day 1  Writes a custom adapter for HabitTracker.app following the
       client/transform/pull/index convention. PRs it back to Lycato.
Day 7  Becomes vocal advocate on HN/IH.
```

## J4 — Lin (P4) — Non-technical bootstrapper (hosted)

```
Sign-up  Lands on the Lycato site and opens the free hosted beta.
         No card is requested; intended pricing is £39/month after confirmation.
Founding Creates a verified account and starter company record.
Foundation Shows only the bounded hosted foundation: CRM, consented analytics,
         public-site fallback, inventory, and removal.
Boundary Mail, custom domains, billing, and active hosted Operator work remain
         visibly unavailable until connected and proved.
Handback Downloads the company inventory before requesting removal.
```

Today's reality (v0.1.0): J4 is the v0.4.x bet. Don't promise it yet
on the website.

## J5 — Riya (P5) — Fractional COO

```
Week 0  Sets up `~/clients/<client>/co-md/` for each client.
        Per-client `.founder/keys.env` (each client's keys).
Week 1  Wraps `lycato morning` per client in a tiny shell loop.
        Reviews each digest in 5-10 min.
Week 2  Forks the Lycato template to add the
        client-specific archetype (D2C / DTC / B2B SaaS schemas).
Week 3  Posts the fork. Becomes a recurring referrer of new
        clients to Lycato.
```