# User Personas

## P1 — Indie SaaS Solo Founder ("Maya")

- 27-38, technical (writes code), 1-3 yrs in.
- Stack: macOS, VS Code, Cursor / Claude Code, Notion, Linear,
  Mercury, Stripe, GitHub.
- MRR $2K-$30K, no employees, considering first hire.
- Spends Saturday on bookkeeping + investor update; resents both.
- **JTBD**: "Give me a quiet 30 minutes every morning that closes the
  loop on what happened yesterday so I can ship today without
  re-deriving context."
- **Activation moment**: `lycato morning` shows yesterday's burn line +
  one VAT obligation due in 9 days + a proposed daily digest. Founder
  edits a typo, merges, closes laptop.
- **Wedge feature**: investor-update agent. Saves 2-3 hours/month,
  immediate ROI.

## P2 — Technical Co-founder ("Theo") of a 2-3 person team

- Same tech profile as Maya. Co-founder is non-technical.
- Wants a shared "company brain" that doesn't depend on Notion.
- **Pain**: co-founder hates git. Cockpit must hide it.
- **JTBD**: "Let me drive the repo; let my co-founder approve from
  the cockpit without learning git."
- **Activation moment**: opens cockpit Review page, sees the diff,
  clicks Approve. Branch gets `.founder/reviews/proposal-x.yml`. Theo
  merges from CLI.
- **Wedge**: cockpit Review surface + approval markers.

## P3 — Power-user AI tinkerer ("Aman") — early adopter / advocate

- Has GBrain / DiffMem / Obsidian + Claude Code MCP setups bookmarked.
- Wants a turnkey product that codifies the pattern.
- **JTBD**: "Stop me from re-implementing this. Give me the canonical
  repo convention."
- **Activation moment**: clones repo, runs `lycato init --demo`, walks the
  Memory page, sees `<!-- src: -->` markers and the policy file.
- **Wedge**: AGPL + opinionated repo layout + provenance.

## P4 — Bootstrapped 1-of-1 SaaS ("Lin")

- Non-technical solo founder; uses Zapier / Make / n8n today.
- Pay band: $200-$500/mo on tools willingly.
- **JTBD**: "Replace the bookkeeper + the investor-update writer +
  the social media virtual assistant. Show me a number."
- **Activation moment**: hosted cockpit, BYO Mercury + Stripe keys,
  first month of reconcile + investor update generated.
- **Wedge**: hosted plan + the reconcile/investor-update agents.
- **Caveat**: Lin will probably never use the CLI. Cockpit must be
  100% feature-complete for this persona.

## P5 — Fractional COO / Operator ("Riya")

- Operates 3-5 client companies.
- Wants a per-client repo with consistent shape.
- **JTBD**: "Give me one folder per client where I see runway,
  obligations, decisions, and proposed agent work."
- **Activation moment**: forks `Lycato` to template repo, scripts
  `lycato init` per client.
- **Wedge**: AGPL + repo-as-template + multi-repo workflow.

## Persona priority for v0.1.0-v0.3.x

P1 (Maya) and P3 (Aman) drive adoption first — they tolerate alpha,
they love git, they want self-host. P2 (Theo) opens the door to
two-seat usage and validates the cockpit. P4 (Lin) and P5 (Riya)
become tractable once hosted lands at v0.4.x.